Brand Chain Chats Episode 6: Unboxing the American Cancer Society’s Rebrand With Brand Fuel and Chameleon

Published on September 5, 2023

A playful rock-paper-scissors bet led to a lasting partnership between Brand Fuel and Chameleon. In the latest Brand Chain Chats episode, Brian Gill sits down with 2023 Top Innovators Robert Fiveash, president and co-owner of Brand Fuel, and Pierre Martichoux, president of Chameleon.

Their collaboration played a pivotal role in supporting the American Cancer Society's (ASC’s) rebrand and launching a new company store. Tune in as they discuss how they crafted a meaningful unboxing experience that reflects ACS's vibrant new colors and rebranding narrative.

 

Get in touch with Robert on LinkedIn here.

 

Get in touch with Pierre at commonsku or find him on LinkedIn here.

 

Got a suggestion for a future episode? Drop us a note at [email protected].

By Brand Chain Staff

Other news

More Than a Name: How Specialized Redefined Their Business Through Rebranding

August 29, 2023
When Nathan Goldberg (left) joined Specialized over 20 years ago, the company was called Specialized Office Systems, or SOS for short. He immediately recognized the strategic need to find a new name for their business, but it would be a long road ahead before the company officially rebranded. Along the way, there was a progressive evolution as the business searched for its new identity.“When I joi

Will You Join Us in Growing Brand Chain?

September 14, 2023
At the heart of our organization's sustainability and growth is our members, and membership renewal is a crucial part of ensuring that we continue to thrive as a community. Explore the highlights of Brand Chain's significant accomplishments, and where our association is headed — together.