In Case You Missed It: Important Update Regarding Brand Chain and PERF
Over the last few years, our association has evolved further than we could've ever imagined. From our new name and branding, to re-imagined events and an innovative digital platform and mobile app, we are so proud of where we are today. And you, our valuable community, have been with us through it all.
Now, we're pleased to announce the next iteration of Brand Chain's long legacy. Starting April 1, 2024, Brand Chain and the Print Education & Research Foundation (PERF) will officially merge with PRINTING United Alliance.
As many of you can attest to, it hasn't been an easy journey for our industry, as audiences, technology and branding mediums have grown and evolved. While this was a difficult decision for the Board of Directors to make, it's become clear that Brand Chain and PERF must continue to adapt to this changing environment. We're excited by this new opportunity to reach a wider network and continue the work we've done for the past 75+ years.
With change comes great opportunity. Here's why we're personally excited to join forces with the Alliance.
- Your network is your net worth. In an ever-changing world, with brands doing business all over the world, we bring value by solving problems. By having the right network of partners, we can build the most robust offerings for our clients.
- Ideas and collaboration can only grow from here. By tightening our relationships with all aspects of the branding supply chain, we become more valuable partners to our clients.
- Joining forces offers greater impact. By combining our strengths, we are able to bring together a like-minded community to learn and grow from, without splitting resources across multiple events, knowledge sources and networks. Plus, the merger will allow PERF to reduce overall expenses, allowing our funds to go further in driving education in and around print.
So, what's next?
Both Brand Chain and PERF will be fully integrated into the Alliance, and membership will be unified in the coming months. No immediate action is needed on your part. More details will be shared about the logistics of the merger and what to expect.
The 2024 Leadership Summit is taking place in Clearwater, Florida, this May 6-8 as planned. Brand Chain staff will facilitate this event before fully handing over all operations to the Alliance. We thank them for their years of partnership and support.
As always, thank you for your support. Please contact [email protected] with questions.
Sincerely,
Brett Jackson, Brand Chain President, and Nathan Goldberg, PERF Chairman
Learn more about this integration in our recent announcement.