4 Things We’re Consuming To Start 2024
As we roll back into routines and gear up for new projects, here are a few things the Brand Chain editorial team is consuming to get inspired as we start a new year.
📈 Key Trends in Content Marketing 2024: 67 Predictions: This crowd-sourced compilation from Content Marketing Institute gives us plenty to chew on. There are a ton of interesting takes on artificial intelligence (AI) with a clear theme: this tech will take a supporting role in 2024, while marketers remain firmly in the driver’s seat. From Justin Levy at Demandbase: “B2B content marketers should brace for a surge in AI-generated content, continued emphasis on influencer marketing, and an increasing interest in private communities. To stand out, content marketers must prioritize creating unique content, collaborating with influencers, understanding the importance of private communities, and determining whether they should launch one for their company.”
🎧In the Making: When it comes to design and the creator economy, who better to turn to than the experts at Adobe? This podcast features a range of people in the creative space, from social media influencers to small business owners and more. We loved this episode with cult-favorite Aaron Draplin, co-creator of the Field Notes brand and founder of Draplin Design Co.
🎨24 of the Biggest Graphic Design Trends for 2024: This roundup from Jukebox Print is a feast for the eyes. Bold minimalism, illustrations, retro vibes? We’re all in. Bookmark for when you need a dose of visual inspiration.
📱What Marketers Need To Learn From Breakthrough Brand IP: It’s Barbie’s world and we’re just living in it. Last summer, the iconic brand brought in $1.4 billion at the box office and drove an endless stream of licensing deals. (Who among us didn’t cross paths with a Kenough hoodie?) A lightbulb moment from this article: Barbie magic isn’t something brands can copy/paste. The movie came to fruition after several failed stops and starts. Mattel was in it for the long-haul — and it paid off. Showing that commitment to the brand, Ryan Gosling dropped a Christmas EP of “I’m Just Ken” just ahead of the holidays. Sublime.
What’s on your radar for 2024? What’s inspiring you? Drop a comment to let us know.
By Kristin Frankiewicz