commonsku Refreshes Iconic Brand
Toronto, ON Canada (Nov 14, 2023) – commonsku, a promotional products business and sales software, launches a fresh new brand reflecting the changing times and bold new direction.
“Over a decade has passed since we first launched our brand and our beloved mascot, skubot, and now, we’re thrilled to launch a brand new refresh architected by our Vice President of Marketing, Kate Masewich, and created by our lead designer, Lucia Kim,” said Mark Graham, commonsku’s President and Chief Brand Officer.
Kate Masewich, commonsku’s Vice President of Marketing, stated, “From our early start-up days to today, we’ve seen a tremendous amount of maturity. And now, with over 750 customers that power over $1.5B in distributor network volume, our brand has outgrown its startup roots. We wanted to create a brand that reflects both the maturity of our experience yet still contains the heart of our bold, start-up energy.”
commonsku’s logo and main character, skubot, have been reimagined with a more contemporary, geometric design, enhancing visibility and impact. The color system and typography have been refined, and the brand’s barcode –a nod to the multifaceted products in our industry– remains at the core of the design.
“A brand refresh reflects more than just a cosmetics change,” said Graham, “it represents our commitment to evolve and grow; just as our platform reaches the forefront of tech innovation, our brand, too, strives to always speak to tomorrow’s promotional professionals with a voice and image that conveys the essence of our values. Two of our core values are making work delightful and creating momentum through fast-forward energy. This refresh reflects what we strive to do for our customers every day: innovate forward and make work delightful.”
To learn more about the commonsku rebrand, visit https://community.commonsku.com/blog/behind-the-branding-commonsku-brand-evolution.
About commonsku
commonsku is a cloud-based CRM, order management and social collaboration platform that empowers entrepreneurial excellence. Designed for the promotional products industry by promotional products experts, commonsku makes it fun and easy to collaborate and connect with promotional products professionals. Distributors and suppliers use commonsku to share best practices, find great products, build closer relationships, and learn from industry experts and peers. Learn more at www.commonsku.com.
Press contact: Bobby Lehew, Chief Content Officer, commonsku, [email protected]
By commonsku