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    Infographic: Marketing to Your Target Audience With Generational Branding

    Published on August 15, 2023

    Learn how to determine the best market for your products and effectively showcase your brand with this infographic on generational branding.

    Research Sources:

    1. Marketing to Gen X: How Your Ecommerce Strategy Can Successfully Convert Them
    2. Quick Facts for Marketing to Each Generation: Breaking Down Generational Marketing
    3. Generational Marketing: How to Target Millennials, Gen X, & Boomers
    4. How Different Generations Use Social Media (Updated)
    5. Psychology of Successfully Marketing to Millennials
    6. Consumer Shopping Trends and Statistics by the Generation: Gen Z, Millennials, Gen X, Boomers and the Silents

    By Bethany Larrañaga

    Other news

    Phil Yawman Honored as Business Person of the Year Award

    August 14, 2023
    Pittsford, NY, August 1, 2023—Cooley Group, Inc., an industry leading branded solutions provider in promotional, print and fulfillment for over 75 years, is proud to share that its President, Phil Yawman, has been selected by the Small Business Council of Rochester, New York as the Business Person of the Year. Since 1983 the Small Business Council, a Greater Rochester Chamber affiliate, has honore

    Brand Chain Chats Episode 5: Exploring the Future of Augmented Reality (AR) With Dean Hunt, Level13

    August 24, 2023
    Dive into the future of branding and technology with Dean Hunt in the latest episode of Brand Chain Chats! From augmented reality that brings print to life to collaborations with NASCAR and beyond, Hunt shares insights that are changing the industry.
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